IKEA keeps getting bigger and better
Did you know that 10 per cent of all furniture purchased in Britain comes from IKEA, according to Business Insider? That's a lot of throw pillows.
Preparation for the 2015 IKEA catalogue has already begun and PrintTogether worked with Mango to create rustic promotional tags and bookmarks to promote it.
A bit about the tags and bookmarks
To create the promotional materials, 366gsm boxboard was used, which is a wonderfully down to earth brown paper stock that is completely recycled. To make it all super eco-friendly, we've also used vegetable based inks. These materials, and the methods we use at PrintTogether, makes these products totally in line with clean green printing.
IKEA is working together with Mango, the Marketing Communications Agency that is known for their PR, Social Media and Experiential expertise. This company specialises in creating marketing schemes that are innovative and engaging. The team works to create a story and interact with your customers on a personal level - and part of that is getting involved in the green initiatives that more and more people care about.
Along with our design and printing help, Mango has created tags and bookmarks that are totally eco-friendly and a great way to spread the word about the 2015 catalogue. They're simple and tidy - just like IKEA products - providing all the information you could need about the catalogue in a straight-forward and perfectly practical manner.
A sneak peak at the 2015 IKEA catalogue
The catalogue will be chock full of bedroom and bathroom ideas - two of the most important rooms in the house. Be inspired by the beautiful furniture and decor shown across the pages.
With a little love and attention these two rooms can become amazing spaces where you love spending your time. IKEA is all about making great homes affordable and accessible.
Your bedroom is where you begin your day and ease into the evening, so taking the time to make this space homey and comfortable can make all the difference! The IKEA catalogue will be filled with furniture options as well as decorating ideas. You might find it's more simple than you thought to create a beautiful room!
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