CERES Market & Shop Postcard
Based in inner-north Melbourne’s Brunswick East, CERES is a popular
not-for-profit environment education centre and public farm that hosts
farmers’ markets and sells weekly fruit and vegetable boxes to locals.
But after a report by The Sunday Age on levels of lead contamination at the Centre for Education and Research in Environmental Strategies farm, sales at the CERES market dropped 30%, weekly orders disappeared and staff shifts had to be cut.
Problem is, The Sunday Age article relied on information from interim test results from Moreland Council, which had people testing for contamination at the site. Final test results (reported in The Sunday Age the following week) showed that soil levels on the CERES farm had similar lead levels to a suburban backyard and no contaminated food was ever sold — although three private plots at CERES had high lead levels.
But that first report had a big impact. PrintTogether have just printed a beautifully designed postcard on 350gsm EcoStar, a premium white 100% post-consumer recycled paper using vegetable based inks to help get the message back out to the community that CERES Food is safe.
Print Together - online printing in Melbourne and whole Australia
But after a report by The Sunday Age on levels of lead contamination at the Centre for Education and Research in Environmental Strategies farm, sales at the CERES market dropped 30%, weekly orders disappeared and staff shifts had to be cut.
Problem is, The Sunday Age article relied on information from interim test results from Moreland Council, which had people testing for contamination at the site. Final test results (reported in The Sunday Age the following week) showed that soil levels on the CERES farm had similar lead levels to a suburban backyard and no contaminated food was ever sold — although three private plots at CERES had high lead levels.
But that first report had a big impact. PrintTogether have just printed a beautifully designed postcard on 350gsm EcoStar, a premium white 100% post-consumer recycled paper using vegetable based inks to help get the message back out to the community that CERES Food is safe.
Print Together - online printing in Melbourne and whole Australia
Created: 09/08/2012
